building sports partnerships fit for the modern commercial landscape
Sports partnership expectations are evolving rapidly. We are an independent consultancy helping brands and rights holders create commercially effective partnerships built for changing audience, technology and market dynamics.
solutions for a changing landscape
We develop sports strategies and rights packages that deliver impact, today and in the future.
With the sports commercial landscape changing faster than ever before, North Star Sports navigates the challenges and opportunities provided by category disruption, media fragmentation and tech innovation to drive measurable commercial returns from partnership investments.
OUR APPROACH
FUTURE FIT operating model
North Star Sports proprietary 5×5 sponsor operating framework helps organisations evaluate, build and activate partnerships designed for long term commercial impact. Whether you are brand new to sports partnerships, or want to derive stronger activation returns from existing partnerships, we will help maximise the ROI.
WHAT WE DO FOR
brands
We provide independent, commercially focused advice across the full sponsorship lifecycle.
Sponsorship Strategy
Defining how sponsorship supports commercial and marketing objectives, from property selection to activation approach.
Deal Structuring & Negotiation
Advising on sponsorship agreements to maximise value, reduce risk and unlock greater commercial return. Contracts that are future fit for today and tomorrow.
Activation and ROI
Support in establishing activation strategy and process that deliver the ROI potential, ensuring you make the right investment decisions across the lifecycle of your partnerships and demonstrate effectiveness.
If you’re evaluating a sponsorship opportunity or reviewing an existing partnership, we’ll provide an expert independent perspective.
WHAT WE DO FOR
RIGHTS HOLDERS
Commercial Propositions
We create compelling commercial propositions that can give you an edge in a competitive market place. We combine knowledge of your platform with category/brand insight to create compelling business narratives for C-suite audiences.
Partner Strategy & Activation
We support partner servicing teams with insight and ideas to deepen partner relationships and drive mutual commercial outcomes. From season planning and ideation to demonstrating effectiveness, we can elevate your commercial offering.
If you want to gain a competitive edge in the marketplace, we can give provide an industry-leading perspective.
let’s talk
Whatever your challenge or opportunity in the sports partnership, we’d love to hear from you. Let’s start the conversation.